Branding 11: Repeatability and Exposure
One of the things I often talk about is that how any given brand needs significant time and exposure before anyone really begins to recognise it. This is a task…
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Oliver Gwynne Blog
Growth Marketing
Branding 10: Illustrations
Very similar in many respects to Stock Photography, illustration has of course the major advantage in that it can demonstrate a scene/Scenario/Product that does not exist. Let’s discuss… Stands Out…
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Branding 9: Photographs
The old adage is that a picture is worth a thousand words. As technology have advanced and improved the ability to take photographs is within reach for most of the…
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Branding 8: Graphic Elements
The next major piece of our branding jigsaw are graphic elements. Basically anything could be a graphical element in your brand. A squiggle could be a graphic element, a certain…
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Branding 7: Fonts
Having talked about what exactly a brand is and how it reflects your business, we are looking at the core elements that make up that brand, and this week fonts.…
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Branding 6: Colours
Now that we’ve covered some of the basics of what branding is and how it represents you and your business we can start to talk about the various building blocks…
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Branding 5: Cohesive Branding
Now that you’ve that you’ve established who you are, what you’re called and your core attributes, we can start to think about forming a cohesive brand. A common issue that…
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Branding 4: Defining Your Brand
You’ve thought of a name and you’ve come up with a logo and already you should have started to ask yourself those essential questions on who exactly your business is…
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Branding 3: Logo
With your name locked down one of the trickier aspects of any company is the logo. There is something of an art to a good logo. It should be instantly…
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Branding 2: Choosing A Name
“What’s in a name?” asked Shakespeare. “A rose by any other name would still smell as sweet.” When you stop and think about it it’s true isn’t it? If a…
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