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defining your brand

Branding 4: Defining Your Brand

You’ve thought of a name and you’ve come up with a logo and already you should have started to ask yourself those essential questions on who exactly your business is selling and what you represent. This should inform everything about your brand and I have ...

Branding 2: Choosing A Name

“What’s in a name?” asked Shakespeare. “A rose by any other name would still smell as sweet.” When you stop and think about it it’s true isn’t it? If a gun was pointed to your head, what exactly does Nokia mean…or Apple? If you had ...

Branding 1: No One Cares

In this series of lessons I aim to give you a broad overview on all things branding, with what it is, what its for and how to make/change/evolve your own. I will try and include as many examples as possible along the way. What Is Branding? Branding ...
your questions on sales and marketing

Marketing + Sales 13: Your Questions

After 3 months on this topic we end as ever with the various questions sent in by you lovely readers, shared in the hope that they will be useful to others. Why do you think Sales/Marketing get oddly side-lined in a business? This is an interesting question ...
sales and marketing oliver gwynne

Sales + Marketing 12: One Person?

I have been discussing the benefits and techniques of having your marketing and sales working much more closely together, so what if they were literally together as in one person (or perhaps conjoined twins) doing both roles…would that work? Amalgamation It’s not uncommon for me to see ...
upselling oliver gwynne

Marketing + Sales 12: Upselling

"Do you want to supersize that?" is probably the most infamous example of upselling. It's one sentence that can quickly and easily add a few extra pounds worth of profit to your purchase at Mcdonalds, and is an almost perfect example of everything upselling should ...

Marketing + Sales 11: Promoting Loyalty

Different but similar to reducing churn, promoting loyalty in your customers is most often a business concern…so what can Sales and Marketing do to help? Sales Vanishes One of the key problems is that in a lot of cases the sales person…well they make the sale and ...

Marketing + Sales 10: Reducing Churn

Churn is essentially you loosing customers. it can happen for any number of reasons over time, some of it might be directly in your control (like delivering late, or poor products) some of it might be completely out of your control. (such as industry trends, ...
oliver gwynne business advice

Marketing + Sales 9: Goals

We are talking about sales and marketing and how best to push these two together and ensure they play nice. We have talked about some of the practicalities of sharing information between the departments and how to get marketing in a more sales orientated mind ...