How website home pages have evolved
Best practice is always changing. In this article I thought I’d take a brief look at how the front page of websites have evolved, the trends that have come and gone, and leave you with some food for thought on why I don’t like the current trend of static pages. Pre-2010: The Text Era It […]
4 Common Marketing Stat Mistakes
Businesses want marketing to drive client acquisition and brand awareness, but to do this they need to measure the right metrics. But all too often, they don’t. They get hung up on stats which often don’t tell them what they think they do and may not tell them anything useful at all. Here’s 4 stats […]
Will websites become obsolete?
The humble website is only 20 years old. In this short period they have evolved from the technological novelty of mega-brands to being truly accessible to anyone who wished to make one. Where once it took many months and a degree from MIT to launch a website, today we could buy a domain, set up […]
6 tips: Marketing for growth
“Growth marketing” seems to be the buzz word of the moment, but what exactly is it? Every brand invents in marketing in the hope of growing their company, don’t they? So what makes this any different? In this article I set my own definition and give you 6 tips to achieving marketing that will actually […]
Why your good content is being ignored
You probably won’t find this post. Every single day on linkedin there are more than 2 million posts, articles and videos published, and so it’s getting harder and harder for content to stand out and be seen. So how did we get here and what can we do? A very brief history of content marketing […]
Why sales conversion isn’t linear
One of the most common misconceptions I’ve seen in businesses is the idea that sales conversion rates are linear. If for example your PPC campaign is getting 4 enquiries for every 400 visits, then common wisdom is that when you up the budget and get 4000 people onto your landing page you’ll have 40 enquiries. […]
It’s getting harder to get in front of decision makers
I’ve been at this marketing thing for some time now (11 years eek!) and let me tell you, I don’t think there’s ever been a time when B2B brands have had it harder. The pandemic has massively disrupted many of the communication channels which B2B businesses relied on. So how big is the problem and […]
Quickfire: How do I get written up in big publishers like Forbes etc?
You need to slowly work up a reputation and become a known source. I would recommend creating a list of target publications and noting down reporters/writers in your niche. You then create a bio with a picture, company logo and why you are an expert in that field. I would send this along with a […]
Common Social Media Misconceptions
Nearly every business has some form of social media presence, but the percentage of those making the most out of it is probably lower then you’d expect. For a lot of business, updating social media is simply seen as a soft form of marketing with soft results to match. In my experience this has often […]
Well, at least you tried.
“Well, at least you tried.” These are the words offered up as some form of comfort when one has, most probably tried and failed. Not that they offer much in the way of making you feel better at the time of course. In that moment the fact you should be proud of putting in any […]
