Featured Projects
British Heart Foundation
2009-2010
Action 4 Employment
2010-2011
Homeless World Cup
2010-2014
Make My Media
2011-2016
Mez Eco Coffee
Project
Consulting
Consortium
Project
the civil service
The Civil Service
Project
Vodafone
Project
Yog & Choc House
Project
Charity Right
Project
Ford, BMW, Mazda, Jaguar
Project
How 2 Franchise
Project
Bronte Precision
2016-2018
b&b precision engineering
B&B Precision
2016-2018
Colostomy UK
2018-2019
the civil service
Proservartner
2019-now
Oliver Gwynne logo
About Oliver
More Links
interlink express
the civil service
interlink express
the civil service
interlink express
the civil service
British Heart Foundation

The British Heart Foundation had a year long project to raise £2.5m for heart research being done in Sheffield. I was chosen to head up the project from a media point of view which included promoting and filming several different events and engaging with the local press. Working on this gave me a great insight into how charity functions need to be built up and 'tent-poled' over a number of years in order to effectively raise funds in a sustainable manner.

Our role as a team was to get maximum exposure for everything we were filming and this included setting up social media accounts for the charity at a local level. We worked closely with local journalists and created both pre-event promotional material and post event catch ups/reviews. We filmed and promoted a number of events which included small scale events like the university dodgeball competition, to city wide events such as the Santa Jog. This was a good project for me in terms of turning around a lot of content quickly and in promoting it effectively online. My work on this project lead to the BHF not only reaching its goals but also being chosen as charity of choice for the Sheffield Half Marathon. I was also invited down to London to share my techniques/thoughts on marketing nationwide.

2009-2010

What did I actually do?
campaign management - social - video

Results
The BHF raised £2.5m target
BHF selected for Sheffield Half Marathon

Action 4 Employment

Working within Action 4 Employment’s marketing team I was responsible for creation of both internal and external content both written and video. As a welfare provider I was able to work on a wide range of projects for diverse audiences. A4e’s core contracts were centered around helping long term unemployed people back into work as part of this I wrote a lot of job advice and inspirational content and also produced a lot of internal training videos on how to help different kinds of 'customers' with different backgrounds, for instance with drug abuse.

As part of welfare reforms I produced a weekly vlog from the MD aimed at easing worry over potential job losses. I also produced content for The Vox Centre, a vocational learning centre for both adults and children. Worked with prisons through our contracts there and highlighted art in prison with the Koestler Trust as well as writing for The Money Advice Centre and Enterprise Start Up Schemes. The core skills I enhanced were my empathy and my ability to talk to people of all walks of life, and try and think about the most effective ways of reaching them.

2010-2011

What did I actually do?
copy - video

Results
The BHF raised £2.5m target
BHF selected for Sheffield Half Marathon

Homeless World Cup

The Homeless World Cup is a yearly soccer tournament that raises awareness and encourages co-ordination between a variety of international charities. I worked with the core marketing teams in each of the host countries for 3 years as well as putting in my own bid to host the event. When I first got involved with the Homeless World Cup our main goal was to spread interest and activity from the month surrounding the event to year round. I helped forge partnerships with international charities and lead social media strategy aimed at gathering content and news throughout the year and keeping in contact with the players. I also filmed and edited the event for 3 years and was involved in the upgrade and rebrand of the website.

In 2014 I organised the bid for the event to come to Sheffield which involved getting support from key stakeholders in the community as well as creating an organisational framework. My bid involved Sheffield United, Wednesday and FC hosting the games and was backed by the council and local business. I was able to arrange all accommodation, catering and sponsorship so as the event would actually make a profit. I was deeply disappointed that we were unsuccessful with our bid, the major factor being that the organisers did not feel people would travel 5 minutes on foot to Bramall Lane to watch the games due to a similar set up in Milan. Although unsuccessful this did lay the groundwork for Bramall lane to host the opening ceremony of the Special Olympics.

2010-2014

What did I actually do?
video - social  - bid management

Results
Improved visitors to the website
Unsuccessful Sheffield 2016 bid
Brought together major players together for Bramall Lane to host the opening of the Special Olympics in 2017.

Make My Media

Over 5 years I built up this digital focused media agency from nothing to having a healthy client base and portfolio. Originally it was started as I needed a way to look after my sick mother and pay the bills, and from there we grew and grew! I worked alongside a diverse range of clients in planning, producing and executing their marketing strategies including creation of sales materials, video production, web development and more. This diverse role meant from one day I could be working on a PPC campaign for one client and the next I would be shooting a video. I proactively built up the business, working with a close knit team of 9-12 freelancers under me to ensure we became an agency of choice for our clients. The projects I most enjoyed working on were ones I was able to tie together my many different skills into a full marketing campaign. In some cases I worked as a member of staff on 3-6 months projects for clients with often challenging expectations.

2011-2016

What did I actually do?
All aspects of running a business and
intregated marketing campaigns

Results
Built from nothing into a saleable business

Mez Eco Coffee

Mez Eco Café was a start up coffee chain based in Thailand. I was tasked with coming up with a brand that would appeal locally and crucially to the ex-pat audience as well as launching and managing the brand online. I got much more involved though! I had a very high level of involvement not only with online design but in the layout and operation of the café’s themselves, where my aim was not just putting chairs here or tables there but to create “a persuasive environment.” Every detail was thought through from the type of music playing, to ordering technology which involved iphone payment (very popular in the Asian market years before england) and even chose the scent in the toilets.

I also helped to develop a local video streaming service for businesses encompassing raspberry pi technology which drew in a large meeting crowd. Sadly Mez Eco Café and its 13 chains only lasted around 3 months...because they were so successful they were bought out by Starbucks. This was one of the most creative and interesting projects I was involved in and its a shame I never actually visited one of my coffee shops!

2013-2014 (as Make My Media)

What did I actually do?
Branding - Interior Design - Video - Website

Results
Success brand bought out by Starbucks

The Consulting Consortium

The Consulting Consortium or TCC are a specialist compliance company dealing with financial sector firms. They were going through a rebrand and needed someone to assess and enhance their offering. It soon became clear TCC needed help establishing a joint up approach to marketing and sales. With million pound contracts up for grabs, much more detailed analytics were needed in terms of potential sales and overview on pitches.

I implemented a new scoring system for prospects and through this the company invested in a new CRM, Salesforce Pardot which I configured, and trained staff on use. Creating new prospects through regular events was a key task. In my first campaign I created videos, article, landing pages and PPC in order to get people to an event on vulnerability. More than 60 people signed up, so much so a 2nd date had to be added and this became the first of many ongoing events. On top of this there was a lot of adhoc website design, brochure design and also work for Recordsure a fin-tech offering the company had, in fact, a promotional video for Recordsure helped secure a big contract with Natwest.

2015-2017 (as Make My Media)

What did I actually do?
Campaign Management - Video - Website -Copy - PPC

Results
Stats showed a clear impact of my work and saw several appointments being made. Successful event organisation and implementation of new marketing/sales funnel

The Civil Service

When graduates start in the civil service they have to choose which profession they want to pursue. This is a big decision not just for the graduates but also for the departments in being able to pick the brightest talents. Alongside an annual conference to manage, I had to develop a website and standalone 'careers' focused app as well as promotional videos for 25 heads of governmental profession within the civil service.

As you can imagine this was intense pressure on this project and team oversight and motivation was key with a few all-nighters needed in order to pull off the project within a month time period. In terms of filming, I couldn't bring a big crew, and barely had time to film. It then became a job of soliciting interesting answers from them in a time effective manner and being heads of department, they were not used to taking orders! It was key not only to deliver the video but also test it out at the conference. This project tested my time and people management to the extreme but was a fantastic victory for us as a company. This project was delivered significantly under budget and to time, but was one of the more high pressured jobs we took on.

the civil service

2016 (as Make My Media)

What did I actually do?
Event co-ordination - Video - App development

Results
Pulling off an ambitious event, app and
video series in a short time period

Vodafone

I helped Vodafone with their internal comms producing content for a number of teams in the UK and then focused primarily on the B2B sales teams. As someone who had done sales I had a clear insight into the ups and downs of that life and could speak in a natural tone of voice to that audience. Engagement in newsletters and tutorials rose sharply this resulted in a lower churn rate for sales people. With sales people staying on longer the company found that even those who struggled with sales to begin with, over time became more engaged, they felt more comfortable and they had more product knowledge to hand than previously.

This was a great project for me in terms of how quickly I was able to pick up complicated technology based language and translate that in easy to understand english. I was able to introduce a quite different approach to a big company by simply focusing on producing content that was useful to the audience.

the civil service

2013-2015 (as Make My Media)

What did I actually do?
Email - Copywriting - Video

Results
This project was more about reassuring new sales people and sharing knowledge.

The Yogurt & Chocolate House

Often when I produce content, it's part of a wider campaign and it's difficult to see what my individual impact is. One case where that was obvious was The Yogurt and Chocolate House. They were franchising and needed some new material to help sell themselves. I produced 2 videos and 2 brochures, massively cleaning up the text, shortening their message, making it both more accessible and also more honest about what people were signing up for. I also created some eye catching videos about the challenges of franchising. The immediate impact was 3 sign ups from an initial email totalling £300k of sales.

After this, I worked with them on a January campaign with a "round the world tour" which saw several countries take up master franchising agreements, This generated significant revenue for the company which was more or less unknown up until then. Yog & Choc were very much the frontrunners in the indulgence sector at the time but now face increased competition from a number of copycat businesses.

the civil service

2012-2017 (as Make My Media)

What did I actually do?
Video - Copy- Design

Results
Instant return on investment
Enhancing their messaging into an easily digestible format

Charity Right

Charity Right are an international islamic food programme providing regular school meals to children in hard to reach places. As Head of Marketing I oversaw every element of marketing for the charity and increasing donations. My role was to come in and try and broaden the appeal of the charity with high targets for the seasonal Ramadan campaign when muslim donors are most likely to give to charities. I planned and implemented a full mix marketing campaign, working closely with third parties and advertising agencies. I was able to more than double visits to the website and donations from new donors rose by 42% when compared to the previous year.

I oversaw all online activity including management of a £10k budget. I personally wrote and produced all social elements of the campaign and took responsibility over PPC and newspaper adverts. I also oversaw live broadcasts on islamic tv channels. Overall the charity increased their donations by 20% over the Ramadan period.

the civil service

2016 (as Make My Media)

What did I actually do?
Full marketing oversight

Results
20% rise in donations during Ramadan
42% rise in new donors

Ford, BMW, Jaguar, Honda and Mazda

I worked with a larger marketing agency producing localised TV ads for a number of car companies:

Ford: Produced 'Think Ford' TV Advert including all filming, editing and graphics.

Honda: I produced this advert that was used on local TV for Hendy dealerships in association with Honda.

Croydon Mazda: Another local TV advert for a local dealership. We had a bigger budget for this which is reflected in the final product.

Jaguar: I specifically made the CGI opening for this TV advert, not the other elements.

the civil service

2015 - 2016 (as Make My Media)

What did I actually do?
Video Production

Results
4 high quality TV adverts

How 2 Franchise

How 2 Franchise help a wide variety of businesses to grow through franchising and franchisee recruitment. I worked closely with the MD for over 5 years to promote not only the worldwide network of businesses but with a lot of their clients too. Originally I was brought into market, Franchise News 24 which had been around for 8 years but had never established itself as a video directory for franchises. The goal was to position the site as an industry leader, promote its associated app and rank it on the top of google. I redesigned the website and overhauled the branding so that it was in the “apple mould” and was considerably more SEO friendly. I was able to get the site to the top of google, and enquiries were coming in. Unfortunately the directors had a bust up and so FN24 didn't survive but I was able to carry on working with the business as their outsourced media production.

I have worked on a wide number of campaigns for How 2 Franchise and their clients creating various media assets for marketing campaigns. The key differentiator I found between what I produce and what is in the market, was that I focused on a realistic and easily obtainable view of what being a franchisee would be like. A lot of franchising tends to be very cheesy, money orientated ‘get rich easy’ type of content. Franchising became a niche for me and I’ve been able to work alongside a wide number of companies in this area.

the civil service

2011 - 2019 (as Make My Media)

What did I actually do?
Campaign management - Video- Website - Copy

Results
Got Franchise News 24 to top of google
Produced numerous videos and sales materials

Bronte Precision

Bronte Precision had a number of core customers it served but little outside this. My objective was to attract new business. Working closely with the MD and production staff my role was primarily business development from start to end. This included researching and targeting potential customers, creation of marketing brochures/social media posts as well as actually contacting and trying to win new business/attending meetings. In order to win customers is more challenging markets I introduced many policies and procedures in line with ISO 9001 protocols, as well as carrying out CSR such as mock interview days. Over 2 years I brought in a range of new customers with turnover increasing 47%. The business was able to invest in new machinery and grew by 6 people. I had a very positive response from PR, and have been quoted in the Wall Street Journal and the Financial Times.

the civil service

2016-2018

What did I actually do?
Full Marketing & Sales

Results
33% rise in new business in year one
47% rise in new business in year two

B&B Precision

High Velocity Oxygen Fuelled (or HVOF) applied coatings are used in industry for components that need to perform at extreme temperatures, high wear and corrosive environments. B&B had invested heavily in this new technology but had struggled to find demand. Although HVOF is used in a variety of industries it is not necessarily known throughout engineering and is not a popular choice when compared with other coatings produced from electroplating.

There were three major challenges with this project. The first was informing people of the process itself. Thermal Spraying encompasses four different processes of which HVOF is included, all are similar but different. Within HVOF there are a number of different materials that can be applied but often these are sold under brand names thus confusing potential buyers. Even where people knew/used HVOF it was unlikely they knew about B&B as a provider.

With this project the key was to think long term and build slowly. I put out a large amount of technical data and information online and through targeted mailers which built up in terms of familiarity from explaining the process,to understanding one coating against another. I also chose specific targets where accreditation would not be as much of an issue to send material to and a co-ordinated email campaign as well as post. The effect was that B&B was able to move onto the first page of google for HVOF coatings, as well as top of google for a number of keywords for instance ‘Tungsten Carbide.’ B&B were able to generate over £450,000 of enquiries within 8 months, with people regularly citing blogs and emails as a reason for their enquiry. They even had to start running nights and weekends so as to keep up with demand, and are now looking at doubling their capacity in this field.

b&b precision engineering

2016 - 2018

What did I actually do?
Full marketing mix and Business Development

Results
Generated £450k enquiries
Featured in local press

Colostomy UK

This standalone marketing role involved the oversight on marketing materials, social media, website performance and commercial opportunities. On a day to day basis this involved planning, writing and designing social media assets, designing both printed and online media, maintenance and improvement of the website and seeking out and dealing with third party companies on commercial opportunities with the charity.

One of the first things I did in post was a full SEO review of the website, which has seen a rise of 130% in visitors in 6 months. Also had a rise of 17.5% facebook followers, 21.6% twitter followers, 51% instagram followers and 71% rise in members to our facebook support group. The charity saw an increase of over £100k of donations and I personally brought in £36k from commercial. Unfortunately I didn't feel that the charity were making the most of my talents and wanted a bigger challenge.

Another noticeable accomplishment was the Stoma 66 campaign, where we encourages ostomates to get active and aid towards a combined goal of 66,000km. Only in its 2nd year, we were able to double the amount of sign ups, achieved our target and had a big impact on social media.

b&b precision engineering

2018 - 2019

What did I actually do?
Social Media - Graphic design-Copywriting

Results
Increase in activity across all social media
Doubled signups to Stoma 66 campaign
Rise of 20% in donations
Brought in £36k through commercial offerings

Proservartner

Proservartner are an international consulting firm who wanted to grow rapidly in the automation space. Working from nothing, I have developed a complete new marketing suite with several different verticals, industries and product types. This included a new website, whitepapers, flyers and videos. Alongside this I also oversee the management and get attendees for 30+ events both online and physical as well as exhibition shows.

As a standalone marketing function I have quickly turned these assets and events into measurable results with over 471 marketing leads created, and a high number converted to qualified lead and beyond. Our database has grown a few hundreds, to tens of thousands. Our website views have tripled. Where inbound leads were in their tens per year, we now have a few every day. I have also gained certifications in automation business analyst and bot developer with Automation Anywhere.

b&b precision engineering

2019 - now

What did I actually do?
Full marketing mix

Results
Created entire marketing suite
300% rise in website visitors in 9 months
Brought in 471 inbound leads

Hands-on marketing

Quick to adapt, eager to learn and a swiss-army-knife of skills. I’m all about finding practical and repeatable ways to reach more customers and make more sales. I work with B2B businesses looking to transform and grow. My philosophy is:

Take nothing for granted: When I’m working on any project I always try and come at things from a completely fresh and unbiased viewpoint. I’m not naive enough to think I’m going to be able to come in and instantly know everything about your industry, customers and strengths. It’s about taking you experience, coupling that with my own and working on a plan together that is going to be practical and get the results we want.

Win Ugly: I am focused on goals and not tasks and am not precious about how we get there as long as we do. If a wordpress theme is going to accomplish our goals for your website then that’s what I’ll recommend. If the best way to reach your customers is a phone call then I’m not too proud to pick up the phone. It’s about doing whatever is right for your business and your industry to get the results you want.

Be Sustainable: Sustainable is a word you’ll hear my use a lot. Too many marketing firms chase short term gains and one shot campaigns when really what you want is steady activity over many years that will change and adapt with the times. Once you have a campaign that works you should be asking how to make next year’s better, not scratching your head wondering what’s next.

Marketing Campaigns

Planning, Oversight, Management of 3rd parties

Business Development

Sales & Marketing plans, Online Lead Generation, sales scripts and material

Social Media

Planning, creating and managing multiple channels and groups

Video Production

Apple Certified Editor. Final Cut Pro, Adobe After Effects, Maya, Blender

Web and Graphic Design

Wordpress, Working knowledge HTML, Adobe Photoshop, Adobe InDesign, Canva

Automation Anywhere

Certified Business Analyst, Certified Bot Developer

previous arrowprevious arrow
previous arrowprevious arrow
next arrownext arrow
next arrownext arrow
Slider

©2020 Oliver Gwynne

ASK OLIVER

Get in touch today with your question and oliver will be in touch!

Sending

Log in with your credentials

Forgot your details?