Action 4 Employment
2010 – 2011
My Role: copy writing - video production
Results: Videos I produced were cited as a major part of work programme win.
Working within Action 4 Employment’s marketing team I was responsible for creation of both internal and external content both written and video. As a welfare provider I was able to work on a wide range of projects for diverse audiences. A4e’s core contracts were centered around helping long term unemployed people back into work as part of this I wrote a lot of job advice and inspirational content and also produced a lot of internal training videos on how to help different kinds of ‘customers’ with different backgrounds, for instance with drug abuse.
As part of welfare reforms I produced a weekly vlog from the MD aimed at easing worry over potential job losses. I also produced content for The Vox Centre, a vocational learning centre for both adults and children. Worked with prisons through our contracts there and highlighted art in prison with the Koestler Trust as well as writing for The Money Advice Centre and Enterprise Start Up Schemes. The core skills I enhanced were my empathy and my ability to talk to people of all walks of life, and try and think about the most effective ways of reaching them.