British Heart Foundation
2009 – 2010
My Role: video production - social media
Results: The BHF raised £2.5m target BHF selected for Sheffield Half Marathon
I lead the media promotion for this year-long fundraising project in Sheffield which had a target of £2.5m. This included promoting and filming several different fundraising events and engaging with the local press. Working on this gave me a great insight into how charity functions need to be built up and ‘tent-poled’ over a number of years in order to effectively raise funds in a sustainable manner.
Our role as a team was to get maximum exposure for everything we were filming and this included setting up social media accounts for the charity at a local level. We worked closely with local journalists and created both pre-event promotional material and post event catch ups/reviews. We filmed and promoted a number of events, which included small scale events like the university dodgeball competition, to city wide events such as the Santa Jog.
My work on this project lead to the BHF not only reaching its goals but also being chosen as charity of choice for the Sheffield Half Marathon. I was also invited down to London to share my techniques/thoughts on marketing nationwide.