2018 – today (As an employer)
My Role: full marketing mix
Results: Created entire marketing suite 300% rise in website visitors in 9 months. Brought in 471 inbound leads.
Proservartner are an international consulting firm who wanted to grow rapidly in the automation space. Working from nothing, I have developed a complete new marketing suite with several different verticals, industries and product types. This included a new website, whitepapers, flyers and videos. Alongside this I also oversee the management and get attendees for 30+ events both online and physical as well as exhibition shows.
As a standalone marketing function I have quickly turned these assets and events into measurable results with over 471 marketing leads created, and a high number converted to qualified lead and beyond. Our database has grown a few hundreds, to tens of thousands. Our website views have tripled. Where inbound leads were in the tens per year, we now have a few every day. I have also gained certifications in automation business analyst and bot developer with Automation Anywhere.