The Consulting Consortium
2015 – 2017 (as Make My Media)
My Role: campaign management - video - website - copy - PPC
Results: Stats showed a clear impact of my work and saw several appointments being made. Successful event organisation and implementation of new marketing/sales funnel.
The Consulting Consortium or TCC are a specialist compliance company dealing with financial sector firms. They were going through a rebrand and needed someone to assess and enhance their offering. It soon became clear TCC needed help establishing a joint up approach to marketing and sales. With million pound contracts up for grabs, much more detailed analytics were needed in terms of potential sales and overview on pitches.
I implemented a new scoring system for prospects and through this the company invested in a new CRM, Salesforce Pardot which I configured, and trained staff on use. Creating new prospects through regular events was a key task. In my first campaign I created videos, article, landing pages and PPC in order to get people to an event on vulnerability. More than 60 people signed up, so much so a 2nd date had to be added and this became the first of many ongoing events. On top of this there was a lot of adhoc website design, brochure design and also work for Recordsure a fin-tech offering the company had, in fact, a promotional video for Recordsure helped secure a big contract with Natwest.