Marketing Campaigns
Content & Copy
Video Production
Web & Graphic Design
Empathy is the core to any good writing. I take a fresh look at the issues, motivations and questions that your customers REALLY have and write something that engages them without coming across as a heavy handed. In most cases there’s a disconnect between what companies think their customers care about and the reality and so having a fresh pair of eyes can be very useful. In many cases I’ve written for sectors I have no previous knowledge of and being able to go in, ask those stupid questions often brings up overlooked issues a client hasn’t thought of before.
The most important aspect with any video is the messaging. Get that right and everything else falls into place. When I make videos I try and come at everything from the viewers point of view, what do they really care about, what do they really want to know and move from there.
I am able to make videos in a wide range of formats, either filming, animating in both 2D and CGI or a mix of the two.
I have designed a wide range of promotional materials including complete brands, brochures, flyers, social media assets, websites, apps. Trends come and go but I try to create bold and functional design that will catch your customers attention and guide them where you need to go. I have worked with tight branding guidelines but also rebranded a number of organisations.
On the website front - These days I tend to use wordpress as a base as I find its the one most clients feel comfortable with, and easy to use.
Quick to adapt, eager to learn and a swiss-army-knife of skills. I’m all about finding practical and repeatable ways to reach more customers and make more sales. I work with B2B businesses looking to transform and grow. My philosophy is:
Take nothing for granted: When I’m working on any project I always try and come at things from a completely fresh and unbiased viewpoint. I’m not naive enough to think I’m going to be able to come in and instantly know everything about your industry, customers and strengths. It’s about taking you experience, coupling that with my own and working on a plan together that is going to be practical and get the results we want.
Win Ugly: I am focused on goals and not tasks and am not precious about how we get there as long as we do. If a wordpress theme is going to accomplish our goals for your website then that’s what I’ll recommend. If the best way to reach your customers is a phone call then I’m not too proud to pick up the phone. It’s about doing whatever is right for your business and your industry to get the results you want.
Be Sustainable: Sustainable is a word you’ll hear my use a lot. Too many marketing firms chase short term gains and one shot campaigns when really what you want is steady activity over many years that will change and adapt with the times. Once you have a campaign that works you should be asking how to make next year’s better, not scratching your head wondering what’s next.
Marketing Campaigns
Planning, Oversight, Management of 3rd parties
Business Development
Sales & Marketing plans, Online Lead Generation, sales scripts and material
Social Media
Planning, creating and managing multiple channels and groups
Video Production
Apple Certified Editor. Final Cut Pro, Adobe After Effects, Maya, Blender
Web and Graphic Design
Wordpress, Working knowledge HTML, Adobe Photoshop, Adobe InDesign, Canva
Automation Anywhere
Certified Business Analyst, Certified Bot Developer
