Bonamy Finch are a consultancy with a niche in data modelling and in particular, segmentation. They were well known with the industry but had not had a sustained marketing effort to raise their profile. I put together a 12 month campaign which had two aims: the first was a sustained rise in sea rankings through long-form content covered many of the most searched queries regarding segmentation, which was encompassed in a ‘back to basics” campaign. From there we built to include niche topics around B2B segmentation and hybrid segmentation. 

Overall the campaign included four webinars, two white papers, an ongoing series of blogs and associated sales material, and we had fantastic uptake on the event with almost 200 people registered.

This, in combination with the central sales team lead directly to the generation of £1.35m enquiries with a £775k conversion to sales, which  included a few major new clients that were very likely to grow over time.