BHF
Overview
I lead the media promotion for this year-long fundraising project in Sheffield which had a target of £2.5m. This included promoting and filming several different fundraising events and engaging with the local press.
Working on this gave me a great insight into how charity functions need to be built up and ‘tent-poled’ over a number of years in order to effectively raise funds in a sustainable manner. Our role as a team was to get maximum exposure for everything we were filming and this included setting up social media accounts for the charity at a local level.
We worked closely with local journalists and created both pre-event promotional material and post event catch ups/reviews. We filmed and promoted a number of events, which included small scale events like the university dodgeball competition, to city wide events such as the Santa Jog.
My work on this project lead to the BHF not only reaching its goals but also being chosen as charity of choice for the Sheffield Half Marathon. I was also invited down to London to share my techniques/thoughts on marketing nationwide.
Video Production
Filming both internal training videos, and external promotional videos. The key with A4e was a balance between making the business seem appealing but doing so in a realistic way.
Copywriting
Writing a number of advice articles to help get people back in work, start businesses or general money management.
Social Media
Integrating the above into social media for the company for the first time.
Just a few
examples
Hearts of gold campaign
As part of internal communications, we produced a wide variety of training videos on how to handle difficult scenarios.
Santa Jog 2009
A tour of the Vox Centre highlighting the vocational learning facilities and the wide variety of courses available.
Manchester Arndale
A series of interviews filmed during an awards ceremony highlighting the skills development programme.
Uprising Event
Small promotional video highlighting the importance of volunteering as a way of getting people back on the career ladder.