Charity Right are an international Islamic food programme providing regular school meals to children in hard to reach places. As Head of Marketing I oversaw every element of marketing for the charity and increasing donations.
My role was to come in and try and broaden the appeal of the charity with high targets for the seasonal Ramadan campaign when Muslim donors are most likely to give to charities. I planned and implemented a full mix marketing campaign, working closely with third parties and advertising agencies.
I was able to more than double visits to the website and donations from new donors rose by 42% when compared to the previous year. I oversaw all online activity including management of a £10k budget. I personally wrote and produced all social elements of the campaign and took responsibility over PPC and newspaper adverts. I also oversaw live broadcasts on Islamic TV channels.
Overall the charity increased their donations by 20% over the Ramadan period.
Full marketing mix for a Ramadan Campaign with a focus on securing new donors.
Social Media management of both national and local accounts.
Some small brand changes and advancements, noticeably adding in distinct colours for different causes.
A few examples of leaflet designs and a few online social media posts for different events/campaigns.
A 60sec ad that aired on islamic TV for Team365, aimed at people who previously were high-ticket donors.
A quick form advert for TV spots. I wanted to create something that was high energy and upbeat.
A longer form video cutting together clips from a sermon by the founder and clips from the field.