Colostomy UK
Overview
This standalone marketing role involved the oversight on marketing materials, social media, website performance and commercial opportunities.
On a day to day basis this involved planning, writing and designing social media assets, designing both printed and online media, maintenance and improvement of the website and seeking out and dealing with third party companies on commercial opportunities with the charity.
One of the first things I did in post was a full SEO review of the website, which has seen a rise of 130% in visitors in 6 months. Also had a rise of 17.5% facebook followers, 21.6% twitter followers, 51% instagram followers and 71% rise in members to our facebook support group. The charity saw an increase of over £100k of donations and I personally brought in £36k from commercial.
Another noticeable accomplishment was the Stoma 66 campaign, where we encourages ostomates to get active and aid towards a combined goal of 66,000km. Only in its 2nd year, we were able to double the amount of sign ups, achieved our target and had a big impact on social media.
Marketing
Full marketing mix for the charity. Interestingly they had always been very nervous about fundraising in the past and so put this more into the mix.
Social Media
Heavy emphasis on finding real people and amplifying their stories.
Business Development
Helping to establish the commercial side of the charity and defining the lines where sponsorship was appropriate without the charity being seen to give advice.
Just a few
examples
Stoma Stories
A little example of ‘stoma stories’ interviewing people about their experiences of life before and after stoma surgery.
Rugby Filming
Highlights from a charity rugby game with many players having had stoma surgery and demonstrating that it is not a barrier.