This project was all about reassuring new sales people and sharing knowledge.
Overview
I helped Vodafone with their internal comms producing content for a number of teams in the UK and then
focused primarily on the B2B sales teams. As someone who had done sales I had a clear insight into the ups
and downs of that life and could speak in a natural tone of voice to that audience. Engagement in
newsletters and tutorials rose sharply this resulted in a lower churn rate for sales people. With sales people
staying on longer the company found that even those who struggled with sales to begin with, over time
became more engaged, they felt more comfortable and they had more product knowledge to hand than
previously. This was a great project for me in terms of how quickly I was able to pick up complicated
technology based language and translate that in easy to understand english. I was able to introduce a quite
different approach to a big company by simply focusing on producing content that was useful to the
audience.
I’m a pretty busy chap and so the best way in which to contact me is through filling in the form. I check my emails regularly and will be back to you as soon as possible.