At Researchbods, a company operating on a SaaS (Software as a Service) model, the core product offering revolves around their proprietary insight community platform, ex-plor. As part of the commercial and marketing leadership, I played a key role in driving demand and brand positioning within a highly competitive market.

Over the course of my tenure, I was directly responsible for generating £2.24 million in qualified enquiries, achieving a conversion rate that resulted in £1.12 million in revenue. These results were driven by a combination of strategic brand transformation, digital innovation, and targeted performance marketing.

One of the most significant undertakings was a complete overhaul of the company’s brand and digital presence. This included commissioning and managing a new website build, working collaboratively with an external design agency to ensure the user experience (UX) was aligned with our audience needs and business goals. I also took ownership of rewriting all website content, placing a strong emphasis on SEO best practices to ensure organic visibility and long-term search performance.

The impact was immediate and measurable: we saw a substantial improvement in the site’s search engine rankings, and the volume of inbound enquiries via the website quadrupled post-launch.

Additionally, I introduced paid digital campaigns to the business for the first time. Using a highly selective, high-gate PPC (Pay-Per-Click) strategy, I launched a tightly targeted campaign with just a £1,000 budget, which delivered over £100,000 in direct sales — a 100:1 return on investment.

Together, these efforts not only elevated the Researchbods brand but also established a scalable demand generation model that supported continued revenue growth.