I helped Vodafone with their internal comms producing content for a number of teams in the UK and then focused primarily on the B2B sales teams. As someone who had done sales I had a clear insight into the ups and downs of that life and could speak in a natural tone of voice to that audience.

Engagement in newsletters and tutorials rose sharply this resulted in a lower churn rate for sales people. With sales people staying on longer the company found that even those who struggled with sales to begin with, over time became more engaged, they felt more comfortable and they had more product knowledge to hand than previously.

This was a great project for me in terms of how quickly I was able to pick up complicated technology based language and translate that in easy to understand english. I was able to introduce a quite different approach to a big company by simply focusing on producing content that was useful to the audience.