Overview
The Consulting Consortium or TCC are a specialist compliance company dealing with financial sector firms. They were going through a rebrand and needed someone to assess and enhance their offering. It soon became clear TCC needed help establishing a joint up approach to marketing and sales. With million pound contracts up for grabs, much more detailed analytics were needed in terms of potential sales and overview on pitches.
I implemented a new scoring system for prospects and through this the company invested in a new CRM, Salesforce Pardot which I configured, and trained staff on use. Creating new prospects through regular events was a key task. In my first campaign I created videos, article, landing pages and PPC in order to get people to an event on vulnerability. More than 60 people signed up, so much so a 2nd date had to be added and this became the first of many ongoing events.
On top of this there was a lot of adhoc website design, brochure design and also work for Recordsure a fin-tech offering the company had, in fact, a promotional video for Recordsure helped secure a big contract with Natwest.
Alignment
Creating the framework so that leads could be better identified and shared between marketing and sales including a weekly update to C suite management.
Video Production
A number of marketing campaigns which tied together email, social, video and offline to drive awareness around specific topics.
Social Media
Growing social media for the company and leveraging it as a more effective tool with an audience who were difficult to reach.
15 year anniversary
A nice example of something short and sweet and turned around quickly.
Vulnerability Explainer
A series of animated explainer videos around the issues of vulnerability.
Overview Animation
Produced as part of the rebrand , this overview video is a nice example in simple but effective motion effects.
Vulnerability Talk
Filming for the breakfast briefing which I arranged, marketed and created a number of marketing pieces for.
