Curriculum Vitae
It’s my aim to work closely with businesses and help them come up with practical, repeatable and sustainable ways to grow.
I’m a hands-on marketer with a passion for generating more leads and increasing profit. What motivates me is seeing my work convert into real business impact.
I prioritise a data-driven approach, focusing on long-term gains that can scale sustainably over time with the ultimate goal being a set of adaptable processes which can produce consistent results again and again.
From oldest to newest
Make My Media
Founder / Sep 2011 - Aug 2017
Overview: Originally launched as a video production business while caring for my sick mother, the company quickly expanded into a full-service agency as clients increasingly wanted aligned branding, websites, campaigns, and broader marketing support around the creative work we were producing.
Over six years I built the business from scratch into an established agency with a strong portfolio of clients including Capita, Vodafone, Jaguar Land Rover, Ford, BMW, Mazda, and The Civil Service. Alongside creative delivery, I managed sales, client relationships, project delivery, freelancers, and business development.
At its peak, the business operated with a wider freelance network of 35 people and a core day-to-day team of 9.
Tools Used: HTML, Google Ads, WordPress, Final Cut Pro, Maya, Blender
Key Learning: Creative businesses can absolutely scale when supported by the right systems and workflows. I learned that structure and process don’t have to restrict creativity, they can create the stability needed for creative work to perform consistently at a higher level.
Reason For Leaving: Life was passing me by and was worried about burn out, successfully sold my business.
Key Achievements:
Colostomy UK: contributed to a 20% increase in donations and a 200% rise in annual event signups
The Consulting Consortium: implemented Salesforce Pardot and introduced breakfast briefings as a lead generation model
The Civil Service: delivered filmed interviews and conference production under tight operational deadlines
Yogurt & Chocolate House: developed a franchise acquisition campaign generating £300k in initial signups
Produced TV advertising and campaign content for Ford, BMW, Jaguar, Honda, and Mazda Successfully sold the business following six years of growth
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Manufacturing Group
Head of Growth & Marketing / Aug 2017 - Nov 2019
Overview: Following the successful sale of my business, I moved into a strategic commercial role across a group of UK subcontract manufacturing companies including Bronte Precision, B&B Precision, Silchrome Plating, and Bossman Racing.
Working closely with managing directors and production teams, I led sales, marketing, PR, and business development activity across the group. The role focused on improving commercial visibility, modernising processes, strengthening client relationships, and increasing RFQs within highly technical and competitive sectors.
Alongside marketing activity, I was involved in operational improvements, onboarding processes, quotation systems, and policy implementation to support larger and more regulated opportunities within sectors such as nuclear manufacturing.
Tools Used: WordPress, Adobe Suite, Microsoft Suite
Key Learning: One of the most important lessons from this role was that commercial growth is often limited by operational alignment. Sustainable progress depends on clear communication, shared standards, and improving the overall effectiveness of the group rather than relying on individual high performers.
Reason For Leaving: Moved down south to be with partner.
Key Achievements:
Increased opportunities from 550 to 739 (+34%)
Increased RFQs from £5.7m to £9.1m (+60%)
Helped grow Bronte Precision from £1m to £2.2m annual turnover (+120%)
Helped increase yearly profit at B&B Precision from £2m to £3.4m (+70%)
Supported implementation of the Fit4Nuclear scheme to modernise operations and improve market positioning
Launched an integrated HVOF campaign combining PPC, physical mailers, and newsletters, generating £450k+ in enquiries within 8 months
Proservartner
Global Marketing Manager / Nov 2019 - Dec 2020
Overview: Proservartner is an international consulting firm focused on automation and operational transformation. Joining as part of a newly formed commercial function, I was responsible for building a complete marketing infrastructure across multiple industries, services, and product offerings.
This included developing a new website, whitepapers, sales collateral, videos, webinars, and event campaigns, alongside managing attendee recruitment and promotion for more than 30 online and physical events.
Working as a standalone marketing function, I focused heavily on turning activity into measurable commercial outcomes through stronger targeting, lead nurturing, and closer sales alignment.
Tools Used: Salesforce, WordPress, Canva, Mailchimp, Microsoft Office, Final Cut Pro
Key Learning:Outreach is not purely a numbers game. Poorly timed or irrelevant communication can permanently reduce future opportunity, which reinforced the importance of relevance, timing, and thoughtful messaging throughout the sales process.
Reason For Leaving: Disruption during the pandemic.
Key Achievements:
Increased opportunities from 128 to 471 (+268%)
Increased pitches from 98 to 181 (+85%)
Increased new clients from 26 to 46 (+77%)
Helped contribute to £1.64m in converted sales revenue through close collaboration with the sales team
Grew the marketing database from a few hundred contacts to tens of thousands
Quadrupled website traffic
Managed recruitment and promotion for 20+ webinars, roundtables, and trade events generating qualified pipeline opportunities
Gained Automation Anywhere certifications in Business Analysis and Bot Development
STRAT7
Group Growth Marketer / Jan 2021 - Apr 2022
As part of a newly centralised sales and marketing function within the STRAT7 group, my role focused on improving acquisition processes, reporting infrastructure, and commercial visibility across multiple research businesses including Researchbods and Bonamy Finch.
The role combined strategic planning with practical implementation, helping shift the organisation away from reactive marketing activity towards more sustainable and data-informed growth systems.
Tools Used: HubSpot, WordPress, Adobe Suite, Microsoft Office, Final Cut Pro
Key Learning: Longer sales cycles require a different approach to growth. Consistent visibility, useful content, and relationship-building become significantly more important than short-term conversion tactics. Maintaining relevance over time often has a greater impact than aggressive selling.
Reason For Leaving: Role changed significantly away the growth aspect of marketing.
Key Achievements:
Increased opportunities by 111% in year one across Researchbods & Bonamy Finch (60–127)
Increased pitches by 76% in year one (42–74)
Increased new clients by 77% in year one (26–46)
Oversaw implementation of the STRAT7 rebrand and built the new WordPress website
Introduced ABM frameworks that improved expansion opportunities within existing accounts
Created ongoing lead nurturing campaigns for Researchbods, generating £2.24m in enquiries and £1.2m in converted sales
Developed a 12-month segmentation campaign for Bonamy Finch including webinars, whitepapers, blogs, and sales materials, generating £1.35m in enquiries and £775k in converted sales
173tech
Data & Growth Strategist / Apr 2022 - Today
Overview: Much of my career has involved using data to inform commercial and strategic decisions, but joining 173tech allowed me to take this much further within a specialist analytics consultancy environment.
My role combines internal commercial growth with client-facing strategic advisory work. Internally, I focus on embedding scalable sales and marketing systems within the agency, improving positioning, expanding acquisition channels, and strengthening relationships with clients, partners, and investors.
Alongside this, I work directly with clients to develop data-driven growth strategies — helping businesses identify the metrics that genuinely influence performance, improve decision-making, refine acquisition approaches, and align sales and marketing activity more effectively.
This has included streamlining sales processes, introducing automated nurture systems, improving messaging and positioning, developing outbound strategies, and translating complex analytics into commercially actionable insight.
Tools Used: SQL, Claude, HubSpot, WordPress, VEED, Canva, SQL, Metabase, Apollo, JavaScript, HTML5
Key Learning: Sustainable growth depends on understanding which metrics genuinely influence commercial outcomes and building systems capable of tracking and acting on them consistently. The real value of data is not reporting for its own sake, but creating faster and more informed decision-making across the business.
Key Achievements:
Most Impactful Data Agency 2025 – Greater London Enterprise Awards
Growth & Data Driven Marketing Specialist – 2025
Top 100 Marketing Influencer – 2024, 2025
Most Impactful Consultant Winner – 2023
Increased opportunities by 186% (75-128-190-215)
Increased pitches by 441% (12-45-58-65)
Consistently brought in new clients, and longest contracts in company history.
Strengthened key partnerships with VCs and tool partners.
Brand overhaul and new wordpress website.
Created linkedin newsletter – grew to 2000+ subscribers.
Grew email subscription from 30 to 400 subscribers.
Significantly raised the co-founder’s profile with a number of talking events and podcasts.
Took new business from initial cold outreach to conversion to client and upsell, attracting many longer term and bigger clients.
Received NPS scores of 10/10 for Data strategy advice.