O L I V E R G W Y N N E

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GIN WITH GWYNNE

Informal thoughts
on data, marketing & philosophy

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Thoughts On
Business

Stakeholder Engagement
Common Traits Of Successful Entrepreneurs
6 Ways To Kill Your Startup
The 'Big Other' At Work
Restaurant Success

Thoughts On
Strategy

Bees Can Tell The Time
The Art Of Waiting
Category Trumps Product
Three Nasa Stories
Customer Closeness For The C-Suite
Stoicism For Sales People
A/B Testing Product Changes

Thoughts On
Marketing

Rising PPC Costs
AI for Upper Funnel
Data Driven Marketing
The Trouble With Targeting
Activating Segments
Exhibition Tips
Data-Driven Customer Profiles
Dynamic Segmentation ETL
How Do Coca-Cola Keep Front Of Mind?
Personalisation: Examples
Challenges With Personalisation?
Optimising Marketing Spend
13 Key Lessons On Personalisation

Thoughts On
Data

One Source Of The Truth
Managing Change
Does Agile Methodology Apply To Data Projects?
11 Ideas To Improve Data Literacy
Idea Generation For Data Projects
Feasibility Reviews
Creating Data Products
Helping People Understand Data
How To Stop Your Data Team Becoming A Bottleneck
Demonstrating Business Impact
Pros & Cons of LTV
Layering Churn Data
How Data Is Activated Today?
Reverse ETL - How To Get There
Using Data To Tailor Communications
Key Considerations When Designing A Data Stack
Modern Data Stack Components
Getting The Most Out Of Your Data Sources
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I’m available for the following:

  • Available for Speaking.
  • Available For Podcasts.
  • Looking For Freelance Work.
  • Looking For Employment.