Curriculum Vitae
2011 - Today
It’s my aim to work closely with businesses and help them come up with practical, repeatable and sustainable ways to grow.
I’m a hands-on marketer with a passion for generating more leads and increasing profit. What motivates me is seeing my work convert into real business impact.
I prioritise a data-driven approach, focusing on long-term gains that can scale sustainably over time with the ultimate goal being a set of adaptable processes which can produce consistent results again and again.
Make My Media
Business Owner / Sep 2011 - Aug 2017
Overview: Over 6 years I built up this digital focused media agency from nothing to having a healthy client base and portfolio. Originally it was started as I needed a way to look after my sick mother and pay the bills, we started off primarily as a video production business and found that customers wanted the brochures to look like the video and the website to match etc and quickly grew into a full service marketing agency.
Starting from literally nothing, we grew very quickly and I learnt a lot about project and client management as well as business development and sales. I hired other freelancers for various projects, our largest size being 35 people but stabilised with 9 people working with me on a day-to-day basis. In the first few years my business model was to take on a lot of work at lower prices with building a portfolio being the most important thing and once this was established I was able to work on better projects and for bigger clients such as Capita, Jaguar Landrover, Vodafone and The Civil Service.
Tools Used: HTML, Google ads, Final Cut Pro, Maya, Blender, WordPress.
Key Learning: There’s a common belief that creative industries can’t scale effectively, but I’ve learned firsthand that this isn’t true. With the right systems, workflows, and mindset, it’s absolutely possible to balance creativity with scalability. The key is in building flexible processes, and understanding where automation can support rather than stifle creative output.
Reason For Leaving: Life was passing me by and was worried about burn out, successfully sold my business.
Key Achievements:
Colostomy UK – 20% rise in donations and a 200% increase in sign ups for annual event.
The Consulting Consortium – Setting up salesforce pardot and introducing breakfast briefings as a successful model for leads.
The Civil Service – Filming heads of department for civil service and putting together a conference against a tight timeframe.
Yogurt and Chocolate House – Creation of campaign aimed at obtaining new franchisees, achieved an initial £300k of signups.
Ford, BMW, Jaguar,Honda, Mazda – TV Adverts for local and international campaigns.
Manufacturing Group
Head of Marketing / Aug 2017 - Nov 2019
Overview: After successfully exiting my own business, I transitioned into a strategic commercial role across a group of UK sub-contract manufacturing companies—Bronte Precision, B&B Precision, Silchrome Plating, and Bossman Racing. Working closely with managing directors and production teams, I led sales, marketing, and PR efforts, driving business development through a full-funnel approach. This included streamlining onboarding and quotation processes, refreshing digital and offline marketing materials, and directly managing key customer relationships. My focus was on delivering measurable growth, operational improvements, and building market visibility in highly technical and competitive sectors. It even went as far as bringing in new policies and procedures to win more lucrative clients in the nuclear sector.
Tools Used: WordPress, Adobe Suite, Microsoft Suite.
Key Learning: One of the most important team dynamics I’ve experienced is that progress is limited by the slowest contributor. This means success isn’t just about individual performance but about alignment, communication, and clarity across the group. It taught me to focus on building shared understanding, supporting others where needed, and creating structures that lift the overall baseline of performance.
Reason For Leaving: Moved down south to be with partner.
Key Achievements:
Increased opportunities by 34% over two and a half years. (550-739)
Increased RFQs by 59% over two and a half (£5.7m-£9.1m)
Increased annual net by 42.6% over two and a half years (£2m-£11.7m)
Turning Bronte from a £1m a year company to £2.2m a year and replacing a number of key clients.
Implementing a Fit4Nuclear scheme as a vehicle to modernise operations.
Helped to launch the HVOF service with an ongoing campaign that combined PPC, physical mailers as well as a newsletter. Generated over £450,000 of enquiries within 8 months.
Saw the overall yearly profit of B&B Precision rise from £2m to £3.4m.
Proservartner
Global Marketing Manager / Nov 2019 - Dec 2020
Overview: Proservartner are an international consulting firm who wanted to grow rapidly in the automation space. Working from nothing, I developed a complete new marketing suite with several different verticals, industries and product types. This included a new website, whitepapers, flyers and videos. Alongside this I also oversaw the management and attendee recruitment for 30+ events both online and physical as well as exhibition shows.
As a standalone marketing function I have quickly turned these assets and events into measurable results with over a high number marketing leads created, converted to qualified lead and beyond. The database grew from a few hundred, to tens of thousands. Website views have quadrupled. I also gained certifications in automation business analyst and bot developer with Automation Anywhere.
Tools Used: Salesforce, WordPress, Canva, Mailchimp, Word, Powerpoint, Excel, Final Cut Pro
Key Learning: Burn is a real problem in sales, you can reach out to 100 people but you may never get a second chance if they opt out and so this is a key consideration. Outreach isn’t just a numbers game. Each contact is a potential opportunity, but a poorly timed or irrelevant message can close the door for good. Once someone opts out, you rarely get another shot. This forced me to be more deliberate, personalised, and thoughtful with messaging, treating every touchpoint as valuable.
Reason For Leaving: Disruption during the pandemic.
Key Achievements:
Increased opportunities by 268% in year one. (128-471)
Increased pitches by 85% in year one. (98-181)
Increased new clients by 115% in year one. (26-46)
As the first hire in a new 5 person sales and marketing team, I came up with an aggressive strategy to try and grow as quickly as possible.
Working closely with the sales team we were able to generated a £1.64m sales conversion, and noticeably more of our leads converted post-pandemic.
Organisation of 20 plus events including physical trade shows, webinars and roundtables leading to a number of qualified leads.
STRAT7
Group Growth Marketer / Jan 2021 - Apr 2022
Overview: STRAT7 is a group of market research companies that can help to find answers to your business problems, provide confidence in your decision making and get you closer to your customers.
As part of a new centralised marketing & sales team, my role was to set up the processes infrastructure and reporting to support growth across the group. With a focus on building sustainable client acquisition strategies and an oversight on implementation, my role was less reactive analysis and more proactive planning based on data.
Tools Used: Hubspot, WordPress, Adobe Suite, Microsoft Suite, Final Cut Pro.
Key Learning: Longer sales cycles require a shift in strategy. It’s no longer about the quick conversion but about staying visible and relevant over time. Content, whether in the form of updates, insights, or small gestures, helps keep your brand top-of-mind. These soft touches don’t just warm up leads; they build trust, credibility, and consistency in a way hard selling can’t.
Reason For Leaving: Role changed significantly away the growth aspect of marketing.
Key Achievements:
Increased opportunities by 111% in year one. (Researchbods & Bonamy Finch, 60-127)
Increased pitches by 76% in year one. (Researchbods & Bonamy Finch, 42-74)
Increased new clients by 77% in year one. (Researchbods & Bonamy Finch, 26-46)
Oversaw the STRAT7 rebrand and new messaging and personally created the new WordPress website which saw the first direct enquiries come through the site.
Achieved a noticeable uplift on new projects from existing clients after implementing an ABM framework for Researchbods, working closely with the customer success team.
Created ongoing lead nurturing content for Researchbods as part of a major rebranding initiative. Generated £2.24m enquiries with a £12m conversion.
For Bonamy Finch, I created a 12 month sales and marketing campaign on segmentation. This included four webinars, two white papers, an ongoing series of blogs and associated sales material. Generated £1.35m enquiries with a £775k conversion to sales. This has included a few major new clients that are likely to grow over time.
173tech
Data Strategist / Apr 2022 - Today
Overview: Data had always been my secret weapon in growing businesses and my much of my career had been utilising data to then inform strategic changes to the sales and marketing process. I was able to take this one step further when I joined 173tech, a London-based analytics agency.
My role was to embed sales and marketing processes within the agency and substantially grow us. I have accomplished this by streamlining the sales process and offering, expanding the sales channels, establishing automated processes for personalised catch-ups at scale and improving the website and marketing materials.
Tools Used: Hubspot, WordPress, Veed.io, Canva, SQL, Metabase, Apollo
Key Learning: Growth depends on knowing which metrics matter and having the systems in place to track and act on them. I learned to identify the key data points that actually correlate with success, whether it’s lead response time, conversion triggers, or engagement trends, and to automate their collection and reporting. This enables faster, more informed decision-making and helps scale without losing insight.
Key Achievements:
Most Impactful Data Agency 2025 – Greater London Enterprise Awards
Top 100 Marketing Influencer – 2024
Most Impactful Consultant Winner -2023
Increased opportunities by 186% (75-128-190-215)
Increased pitches by 441% (12-45-58-65)
Brought in many new clients, and longest contracts in company history.
Strengthened key partnerships with VCs and tool partners.
Brand overhaul and new wordpress website.
Created linkedin newsletter – grew to 1500+ subscribers.
Grew email subscription from 30 to 400 subscribers.
Significantly raised the co-founder’s profile with a number of talking events and podcasts.
Took new business from initial cold outreach to conversion to client and upsell, attracting many longer term and bigger clients.
Received NPS scores of 10/10 for Data strategy advice.
