Gin With Gwynne

2023 - Today

Strategy

How to: Go from almost homeless to buying property in London.

How to: Disarm people by acting dumb.

How to: Stop worrying and make a decision any way.

How to: Stop hiring so you look like you're doing something.

How to: Stop day-to-day tasks getting in the way of strategic initiatives.

How to: Design experiences for happier customers.

How to: Ask meaningful questions that get people down the sales funnel.

How to: Find simple answers to the most complex problems.

How to: Be a boss but not lose your common touch.

How to: Ensuring that you measure what you can control.

How to: Map out your processes.

How to: Find the data that ladders up to processes.

How to: Start a business with the right people.

How to: Add value to analysis and influence decision.

How to: Keep plans simple and lead by example.

How to: Kill your startup in 6 easy steps.

How to: Actively listen when meeting new people.

How to: Avoid getting a heart attack from working too hard.

Marketing

How to: Measure the impact of physical media in a digital-first world.

How to: Take advantage of the location filter in online advertising.

How to: Understand if you've served the same ad to the same people.

How to: Stop chasing short-form video & realise quality always wins.

How to: Stop chasing the algorithm and do your own thing.

How to: Be annoyed that Google Ads only gives you half the picture.

How to: Send cold emails without ending up in spam.

How to: Use data to personalise your communications without a CDP.

How to: Optimise towards LTV and not first purchase.

How to: Replace third-party partner data capture websites with your own.

How to: Go beyond pen portraits in your ICPs

How to: Navigate click bait culture and the influence of your audience.

How to: Add more barriers to your sales funnel and why.

How to: Create nicely defined advertising funnels

How to: Prioritise between brand and growth marketing

How to: Handle PII data for analytics

How to: Be ubiquitous in the modern era.

How to: Create living segments without any hassle.

How to: Centre your growth around lifetime value.

How to: Get the most out of your exhibition or conference.

How to: Survive in a cookieless future.

How to: Personalise your content without getting weird.

How to: Optimise spend using reverse ETL.

How to: Better combine your sales and marketing teams.

How to: Use data to boost advertising performance.

How to: target your customers en masse.

How to: Activate mature segments within your existing tools.

How to: Balance short-term growth marketing with long-term brand.

Psychology

How to: Challenge your own/other people's bias when making decisions.

How to: Avoid the unhappiness cycle created by comparison.

How to: Set goals, work for the long-term and think about money.

How to: Understand how our relationship with work has changed.

How to: Control the controllable as a sales person.

How to: Tell if AI and the internet is becoming a reflection of our souls.

How to: Stop worrying that you're being red pilled on social media.

How to: Understand how your appetite for risk influences success.

How to: Overcome shyness.

Data Ideas & Foundation

How to: Maximise the impact of your analytics projects.

How to: Evaluate and ensure your analytics team is successful.

How to: Define, Measure, and Boost Retention Across the User Journey.

How to: Balance inhousing with external help when implementing data.

How to: Know when is the best time to start leveraging data.

How to: Choose the right data projects which pay for themselves.

How to: Track the actually important things if you're a D2C Brand.

How to: Do that expensive data thing but you're a start-up.

Data Infrastructure & Tools

How to: Choose the right data tools for tomorrow.

How to: Avoid tossing a load of money away on data tools that won't scale.

How to: Build a data pipeline that doesn't cost the earth.

How to: Choose between a traditional CDP or use your data stack as one.

How to: Explain how the ETL pipeline works.

How to: Prioritise the right things when building a data stack

How to: Get the most out of your data sources

How to: Extract data without incurring huge costs.

How to: Choose an Extraction tool

How to: Create one source of truth

How to: Activate data natively in tools

How to: Extract data without incurring huge costs.

Data Democratisation

How to: Stop your centralised data team from becoming a bottleneck.

How to: Get nerdy data people and business people being friends.

How to: Realise that if you started in data in 2022, you were overpaid.

How to: Create one source of truth and one definition for metrics.

How to: Stop business users reverting to all those sneaky excel sheets.

How to: Create data products that people will actually use.

How to: Help people understand data

How to: Improve data literacy in your company.

Comment

How to: Avoid setting up a theme park in Britain the ultimately fails.

How to: Not go to jail because you had a side hustle on Etsy or eBay.

How to: Worry more about AI if you're starting your career today.

How to: Ruin Jaguar's brand reputation overnight

How to: Leverage data at government level and forget AI for now.

How to: Not provide anything of value and just review things.

How to: Save children from the evils of social media.

How to: Examine generational anxiety at work.

How to: Start a restaurant without the restaurant.

How to: Single-handedly halt the world's supply of Liquorice.

How to: Save Lego from bankruptcy using data.

How to: Think locally about global travel.

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