Marketing + Sales 11: Promoting Loyalty
Different but similar to reducing churn, promoting loyalty in your customers is most often a business concern…so what can Sales and Marketing do to help? Sales Vanishes One of the key problems is that in a lot of cases the sales person…well they make the sale and then they pass on that customer to the […]
Marketing + Sales 10: Reducing Churn
Churn is essentially you loosing customers. it can happen for any number of reasons over time, some of it might be directly in your control (like delivering late, or poor products) some of it might be completely out of your control. (such as industry trends, material prices) So how can Sales and Marketing work together […]
Basics of Sales 6: Chasing
Following on from last week’s lesson giving you an outline on your sales, we have so far done some research, found our target customer, sent them some details and checked if they have gotten it. They are not in Quite often the person you need to speak to may be busy. This is especially true […]
Start Up Right 4: Clients
I’m covering unexpected aspects of working for yourself. This week we are talking about clients. Many Bosses Generally speaking in the world of work you won’t have that many bosses, and usually after a few months you can get used to the tics and habits. When working for yourself you suddenly have several different bosses […]
Post Project Steps 7: Questions
What sort of questions should you be asking yourself once a project is done in order to carry through improvements? Sales What worked? What approach/material did you use to win the prospect, how long did it take to go from an initial enquiry to actual work and where did that customer find you or vice […]
Post Project Steps 3: Referrals
In this series of lessons I’m talking about what you can do now your project is over to ensure it leads to more work. One such tactic is referrals, which is another way of asking your client to recommend you. Are They Happy? The first step is to ensure your client is happy in the […]
When Projects Go Bad 8: Don’t Forget
You’ve had a bad experience with a client. Hopefully you’ve been able to grit your teeth and get through it. naturally things will go quiet for a while until suddenly, out of the blue the client comes back. Don’t Forget Perhaps this lesson could be summed up by its title. As part of your working […]
When Projects Go Bad 5: Stand Off
When a project is in trouble, you will often find yourself in a stand off with a client. Usually it goes something like this: they weren’t happy with something, you managed to sort it out, but now they won’t pay you until everything is 100% perfect. Deposit You might remember way back when we were […]
When Projects Go Bad 3: Proactive Steps
We’ve been talking about projects going bad and how to go about rescuing them. So far we’ve covered negative and angry feedback and how to deal with it. The main question that should always be answered when you receive negative feedback is: what exactly does the client want? From here you there are certain steps […]
When Projects Go Bad 2: Angry Feedback
In the last lesson I talked about how to handle negative feedback. This is often the earliest and easiest way to combat a project going bad. Sometimes this feedback can be nothing to worry about at all, but on other occasions feedback can stop being constructive at all and start to feel more like a […]
