Marketing + Sales 9: Goals
We are talking about sales and marketing and how best to push these two together and ensure they play nice. We have talked about some of the practicalities of sharing information between the departments and how to get marketing in a more sales orientated mind set and vice versa. One of the core ways in […]
Basics of Sales 3: Goals
What is actually your goal when doing any sort of sales activity? It seems like a simple question doesn’t it? Pretty much every time I will ask this question the usual response is: to get more business/clients. I disagree with this. In fact I think this is the fundamental element that sits behind why companies […]
