Branding 4: Defining Your Brand
You’ve thought of a name and you’ve come up with a logo and already you should have started to ask yourself those essential questions on who exactly your business is selling and what you represent. This should inform everything about your brand and I have a great little exercise for you to help and even […]
When Projects Go Bad 5: Stand Off
When a project is in trouble, you will often find yourself in a stand off with a client. Usually it goes something like this: they weren’t happy with something, you managed to sort it out, but now they won’t pay you until everything is 100% perfect. Deposit You might remember way back when we were […]
