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defining your brand

Branding 4: Defining Your Brand

You’ve thought of a name and you’ve come up with a logo and already you should have started to ask yourself those essential questions on who exactly your business is selling and what you represent. This should inform everything about your brand and I have ...
stand-off

When Projects Go Bad 5: Stand Off

When a project is in trouble, you will often find yourself in a stand off with a client. Usually it goes something like this: they weren’t happy with something, you managed to sort it out, but now they won’t pay you until everything is 100% ...