Marketing + Sales 12: Upselling
“Do you want to supersize that?” is probably the most infamous example of upselling. It’s one sentence that can quickly and easily add a few extra pounds worth of profit to your purchase at Mcdonalds, and is an almost perfect example of everything upselling should be, but so rarely is. It’s short, it takes into […]
How to Pitch 3: Formatting
Here is a basic format for pitching… About Them The opening paragraph should be all about them. This is something I’ve seen major agencies not utilise to its full effect. The main points of this first paragraph are to readdress the brief, to show you’ve done some research of the company and to outline the […]
