Marketing + Sales 12: Upselling
"Do you want to supersize that?" is probably the most infamous example of upselling. It's one sentence that can quickly and easily add a few extra pounds worth of profit...
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How to Pitch 3: Formatting
Here is a basic format for pitching... About Them The opening paragraph should be all about them. This is something I’ve seen major agencies not utilise to its full effect....
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