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oliver gwynne messaging

Basics of Sales 2: Messaging

At the heart of any sales/marketing effort is messaging. Here’s a little exercise I like to do with people. Think of just 3 attributes you would like to be known for. Write them down for me. Just 3 Attributes The interesting thing about this exercise is how ...
how to covert lesson 1

How To Convert Lesson 1: Spec Work

Now that you’ve sent off your amazing pitch, made the call, done the presentation…how do you ensure that you convert that pitch into actual work? In this lesson I want to cover spec work. What Is It? Spec work is where a prospective client asks you to ...