Websites 2: Domains
In this series of lessons I am attempting to give you an overview on all things websites without getting tied into anything too technical that will likely change. Let’s cover domains. What’s In A Name? Shakespeare once wrote “A rose by any other name would smell as sweet.” but when it comes to domain names […]
Branding 1: No One Cares
In this series of lessons I aim to give you a broad overview on all things branding, with what it is, what its for and how to make/change/evolve your own. I will try and include as many examples as possible along the way. What Is Branding? Branding is an overall term for anything that represents […]
Marketing + Sales 5: Passive Outreach
Last week I was talking about how Marketing and Sales should work together when it came to targeted outreach aka actively sending out materials in order to create sales. Now I want to talk about ‘Passive Outreach.’ This is much more the day to day activities such as content marketing, blogs, newsletters etc. So although […]
Basics of Sales 4: Set Up
Now depending on your industry this will differ, but there are certain things you need to have in place in order to get your sales rolling. A Contact Point You need some way in which people can contact you. You would think this would be easy but anyone whose worked at home with family knows […]
Start Up Right 11: Ways to Fail
Last but not least I wanted to cover some of the more common mis-conceptions that start-ups have that cause them to fail. I’ll Work Harder! Don’t work hard, work smart. Be wise about how you invest your time. Putting in more hours is not a recipe for more success and is a sure fire way […]
Start Up Right 1: Just A Hobby?
My next topic of blogs is all about starting a business in the right way to ensure long term success. In fact, if you read long enough I’m going to be taking you through every stage of growing your business from back bedroom to swanky office. In this first lesson I want to ask a […]
