Marketing + Sales 6: Buying Signals Online
In the last two lessons we looked at the ways that Sales and Marketing could work closer together when promoting your business. In this I talked about the importance of having both functions working together and understanding exactly whom you are targeting and updating on any activity….which begs the question of what activity should you […]
Marketing + Sales 5: Passive Outreach
Last week I was talking about how Marketing and Sales should work together when it came to targeted outreach aka actively sending out materials in order to create sales. Now I want to talk about ‘Passive Outreach.’ This is much more the day to day activities such as content marketing, blogs, newsletters etc. So although […]
Post Projects Steps 5: Communication
With some clients, you want to run to the hills as fast as you can and never see them again, but with most its worth keeping in touch. Here’s a few ways you should go about it. CRM I’ve talked a few times about the importance of having a Customer Relationship Manager. This can be […]
