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sales and marketing oliver gwynne

Sales + Marketing 12: One Person?

I have been discussing the benefits and techniques of having your marketing and sales working much more closely together, so what if they were literally together as in one person (or perhaps conjoined twins) doing both roles…would that work? Amalgamation It’s not uncommon for me to see ...
should you hire a salesman?

Growing Sales Team 1: Should You Hire?

Most people reading this did not start out working for themselves so as to become a sales person, but as I’ve often said if you don’t embrace selling you simply won’t last. At a certain point though many people whose primarily skill sets lie elsewhere ...