Basics Of Sales 9: Scripts
Earlier in this series I talked about the importance of core messaging as something that lies behind everything you do in both sales and marketing. Nowhere is that more evident than in scripts, primarily these are employed in cold calling but also product demos and the like. Don’t Write Scripts It seems odd to write […]
Good Client Relations 4: Communication
I’ve talked a lot about the importance communication so far, but let’s delve into some of the specifics. Be Dumbo Any salesperson worth their salt will tell you that the key to success is to listen more than you talk. Often freelancers feel they need to prove themselves and so they ram their entire CV […]
