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sales script

Basics Of Sales 9: Scripts

Earlier in this series I talked about the importance of core messaging as something that lies behind everything you do in both sales and marketing. Nowhere is that more evident…

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good client relations 4

Good Client Relations 4: Communication

I’ve talked a lot about the importance communication so far, but let’s delve into some of the specifics. Be Dumbo Any salesperson worth their salt will tell you that the…

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