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marketing and sales alignment

Marketing+ Sales 2: Targeting

We are talking about how to ensure that Sales and Marketing can play nicely together and their different roles through customer journey. Let’s start by thinking about targeting. Who Are Your Customers? Normally the outlook of the business is set out by the owner/management team, and they ...
when prospects go cold

Basics of Sales 14: Prospects Going Cold

We have talked about positive signs that a prospect is generally interested and ways in which you might put them off, so what should you do when a prospect seems to be going cold that once you had hopes for? You’re Not That Important There are a ...
selling online oliver gwynne

Basics of Sales 10: The Internet

Now that I’ve focused on phoning people, there is the ever tangled web of selling through the internet to tackle. Every Medium Matters Not only was this the excellent slogan of my company (so don’t you go stealing it!) It’s an essential lesson with your sales efforts. ...
Sales process

Basics of Sales 5: Process

  This is a rough guide on the sort of process you should be undergoing in your sales process. One – Research Selling something is really more about your prospect then it is about you. Spend some time researching your target online. Find a specific reason why you ...