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your branding questions answered

Branding 16: Your Questions Answered

As we come to the end of this surprisingly long segment on all things branding let’s stop to answer those lovely questions sent in my the readers. I’m branding my start up with no funds, how can I keep the costs down? First of all, for any ...
sales attributes

Growing Sales Team 4: Attributes

So what sort of qualities should you actually look for when it comes to recruiting a sales person? Here is my list in no particular order… Empathy Forgive me if you’re sick of me saying this after 20 weeks, but successful sales is all about concentrating on ...
should you hire a salesman?

Growing Sales Team 1: Should You Hire?

Most people reading this did not start out working for themselves so as to become a sales person, but as I’ve often said if you don’t embrace selling you simply won’t last. At a certain point though many people whose primarily skill sets lie elsewhere ...
oliver gwynne messaging

Basics of Sales 2: Messaging

At the heart of any sales/marketing effort is messaging. Here’s a little exercise I like to do with people. Think of just 3 attributes you would like to be known for. Write them down for me. Just 3 Attributes The interesting thing about this exercise is how ...
ways to fail in business

Start Up Right 11: Ways to Fail

Last but not least I wanted to cover some of the more common mis-conceptions that start-ups have that cause them to fail. I’ll Work Harder! Don’t work hard, work smart. Be wise about how you invest your time. Putting in more hours is not a recipe for ...
where can i find work?

Start Up Right 8: Finding Work

Easily the thing I get asked most about is where exactly to find work. Some people seem quite insistent on knowing in fact! Obviously this will depend greatly on the industry and business that you are in, but here are a few tips. Friends and Family Often ...
personal development

Start Up Right 7: Personal Growth

Continuing our theme of unexpected aspects of working for yourself, I want to cover how working for yourself will affect you. Massive Distrust I often talk about how entrepreneurs will go through a ‘trial by fire.’ If you aren’t used to dealing with late paying and demanding ...