Marketing + Sales 9: Goals
We are talking about sales and marketing and how best to push these two together and ensure they play nice. We have talked about some of the practicalities of sharing information between the departments and how to get marketing in a more sales orientated mind set and vice versa. One of the core ways in […]
Marketing + Sales 4: Targeted Outreach
We are talking about how best to align your sales and marketing teams and how best to reach out to the wider world and try and find some Suspects to convert into Prospects. For me there are two kinds of outreach ‘Targeted’ and ‘Passive’. I would consider all Sales activity as Targeted Outreach. Although technology […]
Basics of Sales 3: Goals
What is actually your goal when doing any sort of sales activity? It seems like a simple question doesn’t it? Pretty much every time I will ask this question the usual response is: to get more business/clients. I disagree with this. In fact I think this is the fundamental element that sits behind why companies […]
