Marketing + Sales 6: Buying Signals Online
In the last two lessons we looked at the ways that Sales and Marketing could work closer together when promoting your business. In this I talked about the importance of...
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Post Project Steps 2: Testimonials
There is an old saying that you are only as good as your last project and I think there’s some truth in that. It’s important that after a project has...
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How To Pitch 5: Add Ons
We’ve talked about purpose, format and language. Now let’s talk about those add on with your pitch. I’m talking about things like FAQs, portfolios, testimonials, etc. Having a bank of...
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