Branding 12: Three Stages Of Reaction
When a potential customer views your business there are three major steps in their reaction, all of which all happen pretty quick. Instinctual Reaction The first stage of any reaction is that lightning quick one as someone experiences your brand. This is that first instant impression that your branding is giving up and is where […]
Branding 11: Repeatability and Exposure
One of the things I often talk about is that how any given brand needs significant time and exposure before anyone really begins to recognise it. This is a task which is only becoming more difficult as we receive (and ignore) more and more branded messages and content online. Timescales The simple truth of the […]
