Archive

Website hosting

Websites 3: Hosting Basics

Let’s start off with a basic analogy on just exactly what website hosting is. If your domain is your postal address, directing people where to go, then hosting is like the land that your website will be built. The more people you have visiting your ...
all about domains

Websites 2: Domains

In this series of lessons I am attempting to give you an overview on all things websites without getting tied into anything too technical that will likely change. Let’s cover domains. What’s In A Name? Shakespeare once wrote “A rose by any other name would smell as ...
website glossary

Websites 1: Basic Glossary

In this series of lessons I am going to be covering all aspects of creating, maintaining and having a successful website. The internet is fast moving and mysterious to many, and so in order to make this as useful as possible for as long as ...
COHESIVE BRANDING

Branding 5: Cohesive Branding

Now that you’ve that you’ve established who you are, what you’re called and your core attributes, we can start to think about forming a cohesive brand. A common issue that I see is that all too often different elements of a brand don’t gel. You ...
sales and marketing

Marketing + Sales 6: Buying Signals Online

In the last two lessons we looked at the ways that Sales and Marketing could work closer together when promoting your business. In this I talked about the importance of having both functions working together and understanding exactly whom you are targeting and updating on ...
best ways to showcase your freelance work

Post Project Steps 4: Portfolio

In this series of lessons we are covering all those things you need to do once a project is over. We have talked about getting paid, getting testimonials and getting referrals. Now let's talk about portfolio management.   We’re Working With Them! I think all clients appreciate a ...