Marketing + Sales 13: Your Questions
After 3 months on this topic we end as ever with the various questions sent in by you lovely readers, shared in the hope that they will be useful to others. Why do you think Sales/Marketing get oddly side-lined in a business? This is an interesting question actually, I have talked a lot about how […]
Marketing + Sales 7: Conversion
We are talking about Sales and Marketing alignment and how best these different disciplines can combine to more harmoniously bring in customers. Can I Buy Something? Here’s a scenario for you. Your marketing person has befriended someone online. They want to buy something from you…what should happen? Sounds like a straight forward question…but brings up […]
Marketing + Sales 4: Targeted Outreach
We are talking about how best to align your sales and marketing teams and how best to reach out to the wider world and try and find some Suspects to convert into Prospects. For me there are two kinds of outreach ‘Targeted’ and ‘Passive’. I would consider all Sales activity as Targeted Outreach. Although technology […]
Start Up Right 11: Ways to Fail
Last but not least I wanted to cover some of the more common mis-conceptions that start-ups have that cause them to fail. I’ll Work Harder! Don’t work hard, work smart. Be wise about how you invest your time. Putting in more hours is not a recipe for more success and is a sure fire way […]
