Branding 6: Colours
Now that we’ve covered some of the basics of what branding is and how it represents you and your business we can start to talk about the various building blocks of a brand starting with colours. Black and White It’s hard to talk about the different colours without considering the absence of colour. Black and […]
Branding 5: Cohesive Branding
Now that you’ve that you’ve established who you are, what you’re called and your core attributes, we can start to think about forming a cohesive brand. A common issue that I see is that all too often different elements of a brand don’t gel. You will see high quality images and golden coloured text suggesting […]
Branding 4: Defining Your Brand
You’ve thought of a name and you’ve come up with a logo and already you should have started to ask yourself those essential questions on who exactly your business is selling and what you represent. This should inform everything about your brand and I have a great little exercise for you to help and even […]
Branding 3: Logo
With your name locked down one of the trickier aspects of any company is the logo. There is something of an art to a good logo. It should be instantly recognisable, convey something of what you do (where possible) and work on a variety of different media. Here are some hard on fast rules on […]
Branding 2: Choosing A Name
“What’s in a name?” asked Shakespeare. “A rose by any other name would still smell as sweet.” When you stop and think about it it’s true isn’t it? If a gun was pointed to your head, what exactly does Nokia mean…or Apple? If you had never heard of Mcdonalds would you assume it sold Burgers, […]
Branding 1: No One Cares
In this series of lessons I aim to give you a broad overview on all things branding, with what it is, what its for and how to make/change/evolve your own. I will try and include as many examples as possible along the way. What Is Branding? Branding is an overall term for anything that represents […]
