marketing – Oliver Gwynne

Marketing maturity & why detailed plans fail

Any company is naturally looking to grow their inbound sales leads, and yet few seem to create systems and campaigns that deliver. The core reason behind this in my opinion…

07 December

Marketing + Sales 13: Your Questions

After 3 months on this topic we end as ever with the various questions sent in by you lovely readers, shared in the hope that they will be useful to…

15 April

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Sales + Marketing 12: One Person?

I have been discussing the benefits and techniques of having your marketing and sales working much more closely together, so what if they were literally together as in one person…

13 April

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Marketing + Sales 11: Promoting Loyalty

Different but similar to reducing churn, promoting loyalty in your customers is most often a business concern…so what can Sales and Marketing do to help? Sales Vanishes One of the…

23 March

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Marketing + Sales 10: Reducing Churn

Churn is essentially you loosing customers. it can happen for any number of reasons over time, some of it might be directly in your control (like delivering late, or poor…

14 March

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Marketing + Sales 9: Goals

We are talking about sales and marketing and how best to push these two together and ensure they play nice. We have talked about some of the practicalities of sharing…

08 March

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Marketing + Sales 8: CRM

We are talking about how to best align your sales and marketing and that with more people often comes more problem, especially when you throw into the mix the needs…

01 March

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Marketing + Sales 7: Conversion

We are talking about Sales and Marketing alignment and how best these different disciplines can combine to more harmoniously bring in customers. Can I Buy Something? Here’s a scenario for…

18 February

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Marketing + Sales 6: Buying Signals Online

In the last two lessons we looked at the ways that Sales and Marketing could work closer together when promoting your business. In this I talked about the importance of…

11 February

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Marketing + Sales 5: Passive Outreach

Last week I was talking about how Marketing and Sales should work together when it came to targeted outreach aka actively sending out materials in order to create sales. Now…

08 February