marketing – Page 2 – Oliver Gwynne

Marketing + Sales 4: Targeted Outreach

We are talking about how best to align your sales and marketing teams and how best to reach out to the wider world and try and find some Suspects to…

27 January

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Marketing + Sales 3: Categorising Customers

I am talking about how to tie the roles of sales and marketing closer together so they will be more effective for your business. We have talked about the importance…

21 January

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Marketing+ Sales 2: Targeting

We are talking about how to ensure that Sales and Marketing can play nicely together and their different roles through customer journey. Let’s start by thinking about targeting. Who Are…

18 January

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Marketing+ Sales 1: Frenemies

Sales and Marketing are different pieces of the same puzzle. They are both tools used to grow your business and yet in many organisations they aren’t aligned. This happens in…

08 January