Good Client Relations 1: First Steps
You’ve pitched, you’ve converted that pitch and now you have a contract signed off. In this next section I want to cover a good client relationship, and what to do to avoid one going bad. Let’s start off with those first steps though… Who is a client? It sounds like a stupid thing to ask, […]
How To Convert lesson 5: Persuading a Prospect
We’ve been covering how to convert a pitch into a sale. So far we’ve covered spec work, small jobs, following up & objection handling. Now I want to ask a key question: should you persuade a potential client? My answer is no. Let me make myself clear. Everything you do as part of your pitch […]
How To Convert lesson 2: Small Job
We are talking about how to convert a great pitch into the actual work and what that involved. In lesson one we covered spec work. in this lesson I want to cover a much better alternative: the small job. Expensive The most expensive job with any client, and by expensive I mean in terms of […]
How to Pitch 9: Rejection
We’ve been going through all things pitching, so now it’s important to consider why your pitch didn’t win. Speed dating Pitching can be a little like speed dating, there’s nothing personal if you didn’t get the gig. This is why I say I never spent an hour on my initial pitch, because it can certainly […]
How to Pitch 6: Pricing
Money is always a big question. Price can definitely be a make or break factor for any pitch. The problem is that you have no control over the person’s perception of how easy/expensive something is. You also have no control over how your competition price. Don’t undersell yourself Competition can be fierce. If you’re in […]
How To Pitch 5: Add Ons
We’ve talked about purpose, format and language. Now let’s talk about those add on with your pitch. I’m talking about things like FAQs, portfolios, testimonials, etc. Having a bank of these ready will save you significant time when pitching. Like Always Wants Like Attach 3 or 4 portfolio samples. Seriously we don’t need your whole […]
How to Pitch 4: Details
I think pitching is all about.… Wait. Actually I know all about pitching, so why would I say “I think”? This is such an easy little mistake to make whenever you’re writing a pitch. Now we’ve covered the basics of what to include in a pitch and the basic format. Here are some tips on […]
How to Pitch 3: Formatting
Here is a basic format for pitching… About Them The opening paragraph should be all about them. This is something I’ve seen major agencies not utilise to its full effect. The main points of this first paragraph are to readdress the brief, to show you’ve done some research of the company and to outline the […]
How To Pitch 1: What Is Pitching?
Work won’t come I’m often surprised how many new entrepreneurs have this idea that work will readily come to them. You can understand why, there is so much emphasis on inbound marketing these days. Much more material is written on creating awareness and of driving traffic inwards these days that its easy to perceive that […]
Client Comms 101
Later this week I start mentoring some young budding entrepreneurs and their immediate question was about how to talk to and interact with clients. So here’s some basics. In meetings It’s not a job interview I think mentally when you go into client meetings as young person, you’re only exposure to persuading someone to hire […]
