Good Client Relations 1: First Steps
You’ve pitched, you’ve converted that pitch and now you have a contract signed off. In this next section I want to cover a good client relationship, and what to do…
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Growth Marketing
How To Convert lesson 5: Persuading a Prospect
We’ve been covering how to convert a pitch into a sale. So far we’ve covered spec work, small jobs, following up & objection handling. Now I want to ask a…
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How To Convert lesson 2: Small Job
We are talking about how to convert a great pitch into the actual work and what that involved. In lesson one we covered spec work. in this lesson I want…
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How to Pitch 9: Rejection
We’ve been going through all things pitching, so now it’s important to consider why your pitch didn’t win. Speed dating Pitching can be a little like speed dating, there’s nothing…
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How to Pitch 6: Pricing
Money is always a big question. Price can definitely be a make or break factor for any pitch. The problem is that you have no control over the person’s perception…
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How To Pitch 5: Add Ons
We’ve talked about purpose, format and language. Now let’s talk about those add on with your pitch. I’m talking about things like FAQs, portfolios, testimonials, etc. Having a bank of…
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How to Pitch 4: Details
I think pitching is all about.… Wait. Actually I know all about pitching, so why would I say “I think”? This is such an easy little mistake to make whenever…
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How to Pitch 3: Formatting
Here is a basic format for pitching... About Them The opening paragraph should be all about them. This is something I’ve seen major agencies not utilise to its full effect.…
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How To Pitch 1: What Is Pitching?
Work won’t come I’m often surprised how many new entrepreneurs have this idea that work will readily come to them. You can understand why, there is so much emphasis on…
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Client Comms 101
Later this week I start mentoring some young budding entrepreneurs and their immediate question was about how to talk to and interact with clients. So here’s some basics. In meetings…
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