Common Social Media Misconceptions
Nearly every business has some form of social media presence, but the percentage of those making the most out of it is probably lower then you’d expect. For a lot of business, updating social media is simply seen as a soft form of marketing with soft results to match. In my experience this has often […]
How To Convert lesson 4: Objection Handling
We’ve been covering hot to convert a pitch into a sale. So far we’ve covered spec work, small jobs, following up and now I want to cover objection handling. A no is a yes? This is the first thing that many people don’t realise. When a prospect has buying objects, what they are actually telling […]
How To Convert Lesson 3: Following Up
In this series of lessons we are covering how to convert a pitch into a sale. One of the most common questions is about following up. Pipeline The first thing to do when chasing up a client is to add them into your customer relationship management system. This can be a piece of paper, an […]
How To Convert Lesson 1: Spec Work
Now that you’ve sent off your amazing pitch, made the call, done the presentation…how do you ensure that you convert that pitch into actual work? In this lesson I want to cover spec work. What Is It? Spec work is where a prospective client asks you to provide a sample of the finished item/work for […]
