Common Social Media Misconceptions
Nearly every business has some form of social media presence, but the percentage of those making the most out of it is probably lower then you’d expect. For a lot of business, updating social media is simply seen as a soft form of marketing with soft results to match. In my experience this has often […]
Marketing + Sales 3: Categorising Customers
I am talking about how to tie the roles of sales and marketing closer together so they will be more effective for your business. We have talked about the importance of both knowing whom you are targeting, but now we turn our attention to how we will reach those people. First let’s clarify how I […]
Marketing+ Sales 2: Targeting
We are talking about how to ensure that Sales and Marketing can play nicely together and their different roles through customer journey. Let’s start by thinking about targeting. Who Are Your Customers? Normally the outlook of the business is set out by the owner/management team, and they dictate the sort of customers and clients you […]
Basics of Sales 11: Warming Prospects
For any multitude of reasons a prospect may not be in a position to buy from you just yet. As such it is your job to stay in front of them and keep them warm. People Buy From People. I’m always a firm believer that it’s better to let your personality shine through and not […]
Basics of Sales 6: Chasing
Following on from last week’s lesson giving you an outline on your sales, we have so far done some research, found our target customer, sent them some details and checked if they have gotten it. They are not in Quite often the person you need to speak to may be busy. This is especially true […]
Post Project Steps 7: Questions
What sort of questions should you be asking yourself once a project is done in order to carry through improvements? Sales What worked? What approach/material did you use to win the prospect, how long did it take to go from an initial enquiry to actual work and where did that customer find you or vice […]
When Projects Go Bad 1: Feedback
So far we’ve had lessons on how to pitch, how to convert that pitch into a job and how to ensure you have good client relations during that job. We’ve covered some of the negative attributes that clients might be guilty of and how best to deal with them. Often factors like Penny Pinching or […]
