Branding 13: Sound
Now that we’ve got a lot of the visual side of branding out the way a few mentions to those other senses, starting with sound. Sound Idents We are all familiar with sounds Idents. They are essentially the heard version of a logo. Short punchy and hopefully memorable. The difficulty with writing any post about […]
Basics of Sales 13: Annoying Prospects
In the last few lessons we’ve covered some of the best ways to warm prospects to your sales proposition and also what is and isn’t a buying signal. Now I want to concentrate on things you may be doing to annoy prospects without even realising. Being Too Familiar No sales article is ever without that […]
Post Project Steps 8: Implementation
Now that you’ve evaluated your feedback it’s important you take stock and think about ways you can improve your business and service. Now obviously there’s no catch all lesson I can write that will apply to everyone, but here are a few things I’d expect to see as your business grows. More Procedures Not what […]
When Projects Go Bad: Annoying Your client
To bring to a close our series of blogs on what to do to try and save that faltering project I thought I’d cover some of the stupidest ways you can put a project in trouble yourself. Silent Running It’s unbelievable how some people go quiet after they’ve got the job. They put all the […]
Good Client Relations 18: Your Questions
Do you get better clients over time? No. I remember I was doing a spot of sub-contract work for a marketing company with a lot more experience than me and they were talking about some trouble they had been having with their clients and I realised that this is a universal trend across all industries. […]
