Branding 12: Three Stages Of Reaction
When a potential customer views your business there are three major steps in their reaction, all of which all happen pretty quick. Instinctual Reaction The first stage of any reaction is that lightning quick one as someone experiences your brand. This is that first instant impression that your branding is giving up and is where […]
Post Project Steps 9: Your Questions
To finish up our topic of all the things you should do after a project is over, I once again turn to you and the questions you’ve been asking me. Here goes! You talked about evaluating ourselves and our performance…should we also do that for the client? I don’t think you can rate a client […]
Post Project Steps 8: Implementation
Now that you’ve evaluated your feedback it’s important you take stock and think about ways you can improve your business and service. Now obviously there’s no catch all lesson I can write that will apply to everyone, but here are a few things I’d expect to see as your business grows. More Procedures Not what […]
Post Project Steps 7: Questions
What sort of questions should you be asking yourself once a project is done in order to carry through improvements? Sales What worked? What approach/material did you use to win the prospect, how long did it take to go from an initial enquiry to actual work and where did that customer find you or vice […]
