Marketing + Sales 10: Reducing Churn
Churn is essentially you loosing customers. it can happen for any number of reasons over time, some of it might be directly in your control (like delivering late, or poor products) some of it might be completely out of your control. (such as industry trends, material prices) So how can Sales and Marketing work together […]
Basics of Sales 7: Feedback
One of the most powerful and under-rated tools is feedback from prospects and in particular the questions that they ask you. One is Many For every customer that asks you a question, there will doubtless be tens more that didn’t ask the question and then didn’t use your service. No matter how seemingly stupid the […]
When Projects Go Bad 1: Feedback
So far we’ve had lessons on how to pitch, how to convert that pitch into a job and how to ensure you have good client relations during that job. We’ve covered some of the negative attributes that clients might be guilty of and how best to deal with them. Often factors like Penny Pinching or […]
