Branding 6: Colours
Now that we’ve covered some of the basics of what branding is and how it represents you and your business we can start to talk about the various building blocks of a brand starting with colours. Black and White It’s hard to talk about the different colours without considering the absence of colour. Black and […]
Basics Of Sales 15: No Conversions?
If you are doing all the right things and still having no luck when it comes to your sales it’s important to evaluate where you’re going wrong. Effort Being honest with yourself how much effort actually goes into your sales? Few people really enjoy the process of sales it’s arduous and tedious at the best […]
Basics of Sales 12: Buying Signals
You can sometimes spend months and even years keeping prospects warm but how can you tell when they actually will buy from you? They Get Excited! One of the most rewarding things in any sales effort is when you talk to someone who is positively enthused by your product or service. So it might be […]
Basics of Sales 11: Warming Prospects
For any multitude of reasons a prospect may not be in a position to buy from you just yet. As such it is your job to stay in front of them and keep them warm. People Buy From People. I’m always a firm believer that it’s better to let your personality shine through and not […]
Basics Of Sales 9: Scripts
Earlier in this series I talked about the importance of core messaging as something that lies behind everything you do in both sales and marketing. Nowhere is that more evident than in scripts, primarily these are employed in cold calling but also product demos and the like. Don’t Write Scripts It seems odd to write […]
Basics of Sales 6: Chasing
Following on from last week’s lesson giving you an outline on your sales, we have so far done some research, found our target customer, sent them some details and checked if they have gotten it. They are not in Quite often the person you need to speak to may be busy. This is especially true […]
Basics of Sales 2: Messaging
At the heart of any sales/marketing effort is messaging. Here’s a little exercise I like to do with people. Think of just 3 attributes you would like to be known for. Write them down for me. Just 3 Attributes The interesting thing about this exercise is how often the attributes people put down do not […]
Start Up Right 7: Personal Growth
Continuing our theme of unexpected aspects of working for yourself, I want to cover how working for yourself will affect you. Massive Distrust I often talk about how entrepreneurs will go through a ‘trial by fire.’ If you aren’t used to dealing with late paying and demanding clients then it will most often come as […]
Start Up Right 3: Your Skillset?
I’m talking about starting up your self employment/business in the right manner and a key aspect of this is knowing what to expect. Here I want to talk about your own skills coming into it. Skills That Pay Bills Normally, and especially on the freelance side people have the distinct impression that being successful is […]
Post Project Steps 3: Referrals
In this series of lessons I’m talking about what you can do now your project is over to ensure it leads to more work. One such tactic is referrals, which is another way of asking your client to recommend you. Are They Happy? The first step is to ensure your client is happy in the […]
